PANNY

Master of Science (MSc) in AI and Digital Media

09.2023 - 07.2024

Hong Kong Baptist University (HKBU) - Hong Kong, China

Core Modules: Data visualization / Data Analysis / Machine Learning / Digital Marketing

Bachelor of Engineering (BE) in Digital Media Technology

02.2019 - 02.2023

Xiamen University Malaysia (XMUM) - Selangor, Malaysia

 Core Modules: Non-linear Editing / Film Producing / After Effect / 3D Modelling / Game development / Game design / Animation

Freelance Video Producer

08.2023 - Present

Beijing Perfect Knowledge Technology Co., Ltd. - Beijing, China (Remote)

• Using creative software to independently produce 21 educational videos and 2 promotional videos based on provided video scripts.
• Communicated effectively with subject experts from various disciplines to align requirements, gather feedback for improvement, and ensure the accuracy of video content.
• Reviewed and enhanced 2 existing videos to increase visual richness and engagement.
• Summarized and documented production and delivery one articulate standards for educational videos, serving as guidelines for training new video producers.

Advertising Video Design Intern

01.2023 - 06.2023

Xiamen WOOBEST Interactive Network Technology Co., Ltd. - Fujian, China

• Collaborate closely with the advertising team and creative team, align video script requirements, producing 15+ videos for media advertising.
• Track ADs data, analyze it, gather improvement suggestions, and provide video iteration solutions. The highest video game advertisement ever produced was around 10% CTR and 3% CVR.
• Analyze competitors' ADs, independently write 10+ creative video scripts, finally produce 3 of them.
• Research AI drawing tools such as Stable Diffusion and Midjourney, and apply 3 pieces of outcomes to video production and graphic design to improve efficiency.

Game footage Intern

08.2022 - 01.2023

Xiamen WOOBEST Interactive Network Technology Co., Ltd. - Fujian, China

• Maintain close communication with various teams in the marketing department to clarify material requirements. Utilize Unity and Adobe Effects to record or create 600+ game-related footages, including but not limited to 300+ combat videos, 300+ effects materials, and 20+ live2D animations for game characters.
• Responsible for coordinating the deadline of new version footage requirements from Marketing Department and the update time of new version from R&D Department to ensure the timely supply of new version footage.
• Collaborate closely with the R&D department to test game recording branches, and assist developers in implementing 5+ Unity recording tools.
• Establish a game footage library to increase their universality, and reduce redundant and ineffective work.
• Draft the game footage recording process (Unity side) as one articulate standards to guide the training of new material interns.